Branding-brand Strategy & Naming
We like brands. Whether it is development of a new brand and its position on the market, a change of an existing brand or working on its atributes (equity), creativity and portfolio management - we can do it all.
We cover developing proposals for a brand name – naming, and also creating corporate identity. Brand strategy also includes creating content that is the basis of good communication. Whether its content for your website, Facebook, various articles, blogs or brochures, we follow one rule: Communicate everything you do. Use it for yourself!
When creating naming, we prepare unique proposals for a company name that reflect the needs of every business. This service also includes checking the availability of requested internet domains. We will go through the list of priorities and requirements that the name you are searching for should meet. We will answer together a few important questions from your business plan and your vision for your business. You must like the new name. That is why we will agree in advance which words you like or do not like. Also, for example, which extensions you like. You will be able to choose from at least 10 options. The name must fit you above everything else.
In the case of corporate identity - branding, we prepare a comprehensive visual system of the company that defines how it should visually communicate with its customers. The goal is to differentiate itself from the competition, to communicate its strengths and to make the brand memorable. It will also include suggestions on how you should work with your corporate identity and a brand book which anchors principles and defines core brand rules. Corporate Identity is often complemented by a key visual that will guide your business through communication. In case of interest, we can design it as a complementary service to visual identity.